It’s 7:00 am on a Saturday morning. Farmers are rolling into the parking lot of the SFC Farmers’ Market Downtown and unloading their goods onto tables.
Freshly picked bundles of spinach line up next to pastel arrays of radishes and chalkboard signs in the shape of chickens advertise fresh eggs for sale. Everything looks beautiful, tastes amazing, and is sold by small family farmers doing their part to grow sustainable produce and raise animals humanely.
It may seem a natural choice that any informed consumer would want to buy all their food from these bustling stands - if only we could afford it.
The idea that farmers’ market food is too expensive is pervasive and can seem insurmountable. After all, if food is grown with ethical practices then it must cost more. Right? While there is a ring of truth to this statement, it’s not the whole story and it’s not without cause.