100 Double Up Sites Across Texas
Double SNAP Across Miles and Miles of Texas
From the windy High Plains to the warmth of the Rio Grande Valley and across the wide expanse between East and West Texas, Double Up Food Bucks Texas is transforming how families access healthy food and how local farmers grow their business. “Statewide” means something BIG in Texas, and Sustainable Food Center (SFC) is proud to say that with over 100 participating farmers’ markets and grocery stores covering every region of the Lonestar State, our program Double Up Texas, is now truly statewide.
There’s a lot to love about Texas, but something we’re working to change is that our state has the highest rate of food insecurity in the US. Double Up Texas is a foundational part of how SFC is transforming Texas food. By doubling Supplemental Nutrition Assistance Program (SNAP) benefits for shoppers to spend on MORE fresh fruits and vegetables, Double Up Texas increases access to nutritious food and boosts sales for Texas farmers at local markets and grocery stores.
In 2025, more than 250,000 Texans increased their purchasing power with Double Up Texas, boosting income for over 210 farmers and circulating over two million dollars in Texas food economies.
As the Texas administrator for the nationwide Double Up Food Bucks program, SFC partners with grocery stores, farmers’ markets, and other nonprofits to offer the program across the state. Our Double Up Texas regional partners are experts in their communities and play an essential role in expanding access to healthy, local food to every Texan.
Central Texas
Reaching the milestone of 100+ sites statewide is all the more meaningful when we reflect on the program’s start in 2012. When SFC launched Double Dollars, later rebranded Double Up Food Bucks Texas, the program started at a single SFC Farmers’ Market in Austin, serving about 25 shoppers a week. These days, hundreds of SNAP shoppers in Central Texas from Austin to Waco double their benefits for fresh produce every week at 20 farmers’ markets and 15 grocery stores.
During SFC’s first five years of offering Double Up Texas in the Austin area, organizations in other regions began offering their own versions of the Double Up Food Bucks program independently from SFC. Recognizing the power of collaboration to create greater impact and program consistency, SFC set its sights on bringing all Double Up Food Bucks locations in the Lonestar State under the Double Up Texas umbrella.
West texas
SFC’s first step toward building the statewide Double Up Texas network was finding the right partner to pilot a regional program with us. That’s how SFC first connected with Sarah Castro, a Lubbock-based food advocate.
“When SFC reached out to partner with us, my only hope was to keep the Double Up Food Bucks program alive in the South Plains,” Sarah said. “I could never have imagined everything that would grow out of that connection.” SFC hired Sarah as West Texas Programs Manager and created our very first regional team.
Slowly but surely, momentum began to build. From a little over $2,000 in Double Up Texas nutrition incentives redeemed in 2018, the program’s economic impact skyrocketed to over $475,000 worth of redemptions with West Texas farmers and grocery stores in 2024. Now, there are 18 Double Up Texas sites in West Texas from Odessa to Amarillo to Wichita Falls.
North Texas
Up the road in North Texas, SFC partners with Texas Health Resources through their initiative Texas Health Community Hope to offer Double Up Texas throughout Dallas-Fort Worth (DFW). Increasing consistent access to nutritious food is critical in DFW, which is ranked as the third most food insecure metroplex in the U.S.
Through this impactful partnership, Double Up Texas is now offered at 10 farmers’ markets and 19 grocery stores in the DFW Metroplex alone. Double Up Texas grocery sites in the greater North Texas region include Foodland Grocery, Tom Thumb, and El Rancho Supermercado locations, supporting consistent access to quality nutrition for SNAP shoppers who may work during farmers’ market hours.
East Texas
East Texas is an area of recent expansion for Double Up Texas, and we’re excited to partner with NET Health as the program’s regional lead. Public Health sector partnerships are important for SFC as we build greater recognition that consistent access to fresh, local produce is preventative healthcare.
NET Health connects East Texas residents with affordable health and wellness resources like cancer screenings and free exercise classes. With the expansion of NET Health’s resources to include Double Up Texas, we’re driving home the message that food is medicine and nutrition is and essential tool for preventing and managing chronic illness.
Double Up Texas is now offered at three East Texas farmers’ market locations from Tyler to Beaumont.
Texas Gulf
Just last year, Double Up Texas started matching SNAP benefits in Texas’ most populous city, Houston. We launched Double Up Texas in the heart of Houston’s Hispanic/Latine community at nine Teloloapan Meat Market and two El Ranch Supermercado locations in spring 2025. SFC’s Community Engagement team traveled to Houston to offer bilingual information about Double Up Texas at the program’s community launch party.
“It [was] a great way to learn about the program, enjoy some fun activities, and see how every dollar can go further toward fresh, healthy food,” said Estefania Ayala, Vice President of Teloloapan Meat Market / Telomarket. The Teloloapan team’s capacity for communication in bilingual and Spanish-speaking communities is pushing the Double Up Texas program to strengthen its bilingual resources to better serve every Texan.
South Texas
Two hours South of Austin, San Antonio marks the start of South Texas, a leader in agriculture and hub for Texas culture. In 2024, SFC partnered with the San Antonio Metropolitan Health District (SAMHD), now the region’s Double Up Texas lead. Through connecting Double Up Texas with San Antonio’s city health and nutrition initiatives like the Healthy Corner Store Initiative, we’re building a model for community transformation through municipal and nonprofit partnerships.
Rio Grande Valley
Still farther South, Texas farmers stay busy in the Rio Grande Valley (RGV) region’s subtropical climate and long growing season. In fact, the RGV is the largest producer of fruits and vegetables in the state! While the majority of produce grown in the region is sold in other states or exported internationally, Double Up Texas is an important economic and social tool to make the bountiful produce of the RGV affordable for the people who call the area home. SFC’s longstanding partnership with Brownsville Wellness Coalition, Double Up Texas regional lead in the RGV, sets the scene for thriving health for people and the environment in the years to come.
Far West Texas
Way out west, we partner with Desert Spoon Food Hub to offer Double Up Texas at grocery locations in El Paso and Socorro. Many Far West Texas communities have limited options for fresh, local food. Double Up Texas’ presence in both El Paso and Socorro demonstrates how the program works in both rural and urban settings, building bridges between farmers, retailers, and families. SFC is excited to see how our strong partnerships in Big Bend country will support greater access to local food through Double Up Texas in the years to come.
Better Together
Food systems, like ecosystems, thrive in connection. Double Up Texas is the fruit of collaboration with over 100 partner sites, supported by state, federal, and donor funding, and we’re still growing. As inflation persists and small-scale farmers work to turn a profit, Double Up Food Bucks Texas is a WIN WIN WIN, increasing food security for families with SNAP, boosting farm sales, and circulating money in local economies.
Who’s with us? If you’re interested in offering Double Up Texas in your market or store, we want to hear from you! Interested retailers can complete a partner interest form. Together, we can transform the Texas food system to nourish community health, Texas land, and farmer livelihood.