The Farm Direct program is SFC's "seed to table" philosophy at work. By organizing weekly Austin Farmers' Market(s), Farm Direct gives local growers direct access to urban residents in demand of freshly harvested produce. Through direct marketing projects, like farm-to-cafeteria, farm-to-school and farm-to-work, Farm Direct additionally connects local farmers with hospitals, universities, schools, and worksites to provide fresh produce and strengthen the local economy. Farm Direct affects positive change in the Austin community by involving farmers and consumers in a broad effort to promote reliable and nourishing local food sources while helping to sustain our environment.